Portrait Licence & Photo Authorisation

Last updated: 8 October 2026

This page explains two separate things: (A) what you allow us to do with the photo you send us, and (B) what you are allowed to do with the portrait we send back. Both matter, so we have kept them short and unambiguous.

A. What you authorise us to do with your photo

When you upload a photo, you grant us a limited, non-exclusive, revocable licence to:

• Store the photo for the purpose of producing your portrait
• Pass the photo to the AI image-generation providers we use, solely so they can generate your portrait
• Retain the finished portrait file for as long as needed to deliver it and to handle any revision or refund request

This licence ends when your photo is deleted. It does not give us any ownership of your photo, and it does not allow us to use it for any purpose other than your order.

What you confirm when you upload

• You own the photo, or you have the permission of the person who does.
• If another person appears in the photo alongside your pet, you have their consent to upload it.
• You have the right to commission artwork of the animal shown.
• The photo does not infringe anyone else's copyright, trade mark or privacy rights.

If you are uploading on behalf of someone else — for example, ordering a memorial portrait as a gift for a friend — you confirm that you have their permission to do so.

B. What you may do with your portrait

You receive a personal-use licence to your finished portrait. Under it you may:

• Print the file as many times as you like, for yourself
• Frame and display it in your home or give printed copies as gifts
• Share it on your personal social media, without a watermark claim of authorship
• Store and back up the file indefinitely

What you may not do without written permission

• Sell the artwork, or use it on products you sell (prints, mugs, apparel, digital downloads, NFTs)
• Use it in advertising or commercial marketing
• Claim that you or anyone else hand-painted or hand-created it
• Resell, sublicense or redistribute the file itself

We grant commercial licences on request, usually for a modest upgrade fee. Email [email protected].

C. Memorial portraits — a specific commitment

Portraits created in a memorial context are handled under a stricter set of rules than our gift-style artwork:

• We do not invent scenes, settings or narratives around your pet.
• We do not add jokes, costumes, props or humorous elements.
• We do not substitute a generic animal for your pet.
• Your pet's breed, coat pattern and colour, eye colour and face shape are preserved from your photo.
• Memorial artwork and gift/novelty artwork are produced from separate sources and are never interchanged.

If something we deliver does not meet these commitments, it is covered by the full-refund provision in our Terms & Refund Policy.

D. AI disclosure

All portraits are created with AI image-generation tools and refined by our team before delivery. Every delivered file is labelled as AI-assisted. This is a requirement in several markets and, more importantly, it is the honest thing to do. We do not represent our portraits as hand-painted or hand-drawn.

E. If you believe your rights have been infringed

If you believe a photo or portrait on our service infringes your rights — for example, if someone uploaded a photo that belongs to you — email [email protected] with:

• A description of the material and where it appears
• A description of the right you say has been infringed
• Your contact details
• A statement that you believe in good faith the use is unauthorised

We will remove the material while we investigate, and we will respond within 7 days. We take these reports seriously and act on them promptly.

F. Contact

Paw in Heart — operated by Beijing Dayou Jirui Media Co., Ltd.
Photo & licence queries: [email protected]
Rights & takedown: [email protected]
Registered address: Room 104-B405, Floor 2, Building 129, Ciqunanli, Beijing Economic-Technological Development Area (Tongzhou), Beijing, China